Building a Business for the Long Term

I made this video to highlight the dangers of short-term thinking in business. When building a business, the emphasis should be on the building part. It’s easy as a service business operator to fall into the trap of being focused on making the most amount of money you can on a particular day or on a particular job but we’ve realised that it’s best to always have a long-term view. One small example is how we finish our Gutter cleaning jobs. We always show the customer before and after photos of the Gutters and later in the day we email them across to them. We also ask them for a review thus building on our gutter cleaning reputation.